Sichuan Changhong Electric Corporation, China's biggest TV set producer, has signed a strategic cooperation agreement with Microsoft of the United States, for cooperation in the field of multi-media.

Changhong said through overall cooperation with Microsoft, it would consolidate and develop its market share in China's multi-media terminal, making use of Microsoft information technology and software products.

Microsoft said that its cooperation with Changhong would not be limited in the multi-media field. The two would explore further cooperation in other fields as well.

Changhong sold more than 12 million TV sets in 2003, accounting for over 16 percent of China's TV market. It has set up technology coalition with some world-famous companies, such as Toshiba, Sanyo and Philips to upgrade its technology innovation capacity.

(CRI.com June 28, 2004)