Multi-media Group

--- SEARCH ---

Learn to Cook Chinese Dishes

Exchange Rates

Hot Links

China Development Gateway

Chinese Embassies

Multi-media Group

With economic globalization, the Chinese media industry has met competition and challenges from powerful overseas media groups. In 2001, the Chinese government put forward a goal of promoting media amalgamation by establishing trans-regional multi-media news groups. It also instituted detailed regulations on media industry funds raising, foreign-funded cooperation and trans-media development. The China Radio, Film and Television Group founded by the end of 2001 incorporated the resource and power of central-level radio, television and film industry and the radio and television Internet companies, through the varied avenues of television, Internet, publishing and advertisement. It is the biggest and most powerful multi-media group in China. At the same time, Chinese media began to cooperate with overseas media groups. By the end of March, 2002, the "Star Satellite TV" produced by the Star Media Group under the jurisdiction of the News Group was being televised in Guangdong Province. It was the first time that China had authorized a new overseas channel to use the landing right of cable TV net. The English channel of CCTV has entered the United States through Fox News Internet under the jurisdiction of the News Group.