The pagoda, the oldest building in Yibin, stands on the north bank of the Minjiang River some three kilometers from downtown the city.
The pagoda is similar to Small Goose Pagoda and retains the style of multi-eave pagodas in the Tang Dynasty although it was built in the Northern Song Dynasty. No historical records are available as to the year of the pagoda's construction, but inscriptions on the pagoda indicate that it must have been built between 1098 and 1109.
Jiuzhou White Pagoda is a square, thirteen-storey, multi-eave brick structure 29.5 meters high. The front of the first storey has a door, and a winding staircase inside the pagoda leads to the top. Seen from inside, the pagoda has four storeys, and there is a niche for a Buddhist statue on each storey. The pedestal is square, and the first storey is higher than the others. Under the pagoda’s thirteen brick pent roofs are small false windows and holes for letting in air and light. The whole structure is elegant, making it an important representative of multi-eave pagodas of the Song Dynasty.