Yahoo! Hong Kong gave a kicked off of its Yahoo! Auctions' 5th Anniversary Charity Auctions Tuesday.

The auction will be a five-week event commencing on Nov. 30 with an aim to raise fund for the Hong Kong Children's Cancer Foundation. There will be hundreds of personal collectible and hotitems to be auctions including the town's favorites brands, toys, sportswear, cosmetic and skin care items etc.

The auction is also supported by the prominent people in Hong Kong with international superstars Jackie Chan and Zhang Zhiyi donated personal items.

General Manager of Yahoo! Holdings (Hong Kong) Limited Alfred Tsoi said that Yahoo! Auctions was established 5 years ago and has become the No.1 auction site in Hong Kong. It has been making over10 thousands success transactions per week.

"Our secret of constantly leading the market is to follow the market trend and offer a reliable platform for our users," told Tsoi.

"We are committed to serve the community and support charitable organizations through the internet and local community activities.

"Through Yahoo! Auctions' 5th Anniversary Charity Auction, we are in hope to raise operational funds for the Children's Cancer Foundation," added Tsoi.

(Xinhua News Agency November 24, 2004)