China's Trademark Office recently published 62 famous trademarks recognized in the first half of 2006, and the "Imperial Palace" and the "Forbidden City" possessed by the Palace Museum in Beijing are on the list, becoming the first renowned trademarks in the tourism category included in China's World Cultural Heritage project.
The "Imperial Palace" and the "Forbidden City" cover services in the fields of sight-seeing, organizing and arranging cultural and educational exhibitions as well as identifying artworks.
Beijing's Imperial Palace made UNESCO's World Cultural Heritage list in 1987 as one of China's first world cultural heritages with the Great Wall and the Mogao Grottoes.
Insiders consider that as world cultural heritages become gold-lettered signboards, renowned trademarks also serve as an efficient tool in market competition. After a world heritage craze rose all around China, a mania about renowned trademarks of cultural and natural heritages is about to heat up. Scenic spots such as the Great Wall, Jiuzhaigou Valley and classical gardens of Suzhou will soon appear on the list of renowned trademarks.
(Chinanews.cn June 7, 2006)