Through the distribution of travel brochures and souvenirs, the bureau hopes to emphasize the currently well balanced combination of ancient and modern that can be found within the city of Beijing.

Furthermore, to make the promotion more interactive, the traditional arts of folk dancing, handicraft, and Chinese tea making are all revealed to visitors wishing to take a hands-on approach.

Puccini's "Turandot" will also be staged, an opera which tell the touching love story of a Chinese princess.

The remaining show space is dedicated to giving foreign travelers more practical knowledge, as a road-show of travel information gives details on the six World Heritage Sites of Beijing, as well as food and shopping tips.

As an acclaimed global exhibition, Milan International Travel Show attracts 5,000 participants from around 130 countries every year.

(CRI.com February 17, 2005)