Xiaomi success means it can move beyond gimmicks
0 Comment(s)
Print
E-mail Xinhua, July 16, 2015
|
|
|
Coupled with the first such event held on July 7, Xiaomi sold 10,000 Redmi 2 models and over 4,000 accessories. |
After a successful run in Asian markets like China, India, and Indonesia, Chinese smartphone maker Xiaomi consolidated its global ambitions Tuesday with a second successful online flash sale in Brazil.
Coupled with the first such event held on July 7, Xiaomi sold 10,000 Redmi 2 models and over 4,000 accessories. This success has become typical of the company that has reached third place in terms of global smartphone sales.
This is all the more remarkable given its particular approach to marketing and branding. Ahead of its official launch in Brazil on June 30, Xiaomi had done little marketing in traditional media, preferring to reach out to dedicated Mi fans on Facebook.
The company expected 100 people at most at its launch in Sao Paulo and was therefore staggered when 8,000 registered to pack out the 900-strong auditorium. Xiaomi spokesperson Flavia Torres told Xinhua that "our marketing strategies are based on social media. We were particularly impressed with the reception of fans in Brazil. We have now reached over 60,000 fans on Facebook."
This made the two Brazilian flash sales all the more eagerly awaited as they have become a crucial part of Xiaomi's strategy when cracking new countries. This is understandable, given their stellar track record.
Go to Forum >>0 Comment(s)