Infiniti Division
Twenty-two years old this fall, Nissan's luxury brand remains a misshapen lump. One line, the G-37 sedan, coupe, and convertible, accounts for a lop-sided 60% of sales. Infiniti's SUVs, meanwhile, seem determinedly aimed at the narrowest of niches, a lost opportunity considering that over at archrival Lexus they contribute half of the volume. So in a year when import luxury cars were moving smartly, Infiniti saw its sales fall. Infiniti plans to double its product line by 2016, and it can't come soon enough.
0 Comment(s)
Print
E-mail
FortuneChina.com, December 29, 2011
Go to Forum >>0 Comment(s)