Honda upset the traditional pickup truck orthodoxy when it introduced the unibody Ridgeline in 2005. It may have been a good idea, but it failed to make many converts. The Ridgeline has staggered along since then, selling fewer than 1,000 units a month. There's probably a market out there for a truck that's lighter than traditional body-on-frame behemoths and gets better gas mileage, but this one hasn't found it.
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FortuneChina.com, December 29, 2011
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