Top 10 Chinese brands

By Catherine Wood
0 Comment(s)Print E-mail, October 9, 2012
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To 1.4 billion Chinese consumers, shopping can often seem like an Olympic sport. With credit cards and cash in hand, this new generation of shopaholics is taking to the streets [and the internet] for an all out 'shop till you drop' marathon. This tidal wave of consumer spending is the new normal for China's emerging wealthy class.

On October 3rd, BCG (Boston Consulting Group) released a report showing continued high predictions for future Chinese consumer spending. In fact, the BCG report is predicting Chinese and Indian consumer spending to triple by 2020 – welcome news for manufacturing companies.

Although currently many of the most popular brands in China are foreign brands [take Apple's iPhone for instance], we have reached a tipping point for many major homegrown brands. After all, who is better positioned to cater to the needs of 1.4 billion Chinese consumers than Chinese companies?

Here are the top 10 Chinese brands that are best positioned to excel within the next 8 years, both domestically and at home:

   Sinopec (中国石化)

Offering a fully integrated approach to the capital intensive oil industry, Sinopec's collection of fill stations, refineries, and associated production are currently valued at $13.8 billion. With an emphasis on sustainability and responsible business practices, Sinopec minimizes its image as a state-owned entity by demonstrating value in safety, price competitiveness, and international expansion.

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