Top 10 Chinese brands

By Catherine Wood
0 Comment(s)Print E-mail, October 9, 2012
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   Baidu (百度)

China's massive search engine Baidu controls 79% of China's search engine market. Baidu owes much of its success to the familiarity of Chinese language nuances that other foreign search engines cannot match and from this success has even launched a Japanese search engine, it's first major project outside China.

Baidu continues to meet the needs of the growing Chinese market by offering high-demand services, such as free music downloads. In order to continue succeeding and be a key-player in future Chinese consumer spending, Baidu will need to also focus on capturing the mobile phone market where its market share is currently less than half.

Baidu posted year-on-year gains of 67% last year.

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