Top 10 world's most valuable athlete brands

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   LeBron James

 

LeBron James,one of the 'Top 10 world's most valuable athlete brands in 2012'.

LeBron James [Forbes.com]
 Brand Value: $26 million

King James won the NBA's MVP award for the 2011-12 season and became just the eighth player to win at least three MVPs during his career. James is the NBA's biggest endorsement star, reaping over $30 million last year mainly from deals with Nike, McDonald's, Coca-Cola and State Farm.

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