"The kite is not just an industry in Weifang but a medium that could make the city earn its place in the world," says Liu Ziqing.

Which is not to discount the value of local pride. At 7, Liu Yixuan is already a seasoned festival-goer, having been here in three past seasons. He pointed gleefully to an enormous soft kite with hedgehog spikes and fuchsia colors, switching allegiance the next moment to a slow-rising motorbike-shaped kite that caught his eye.

"I am definitely going to tell my classmates about the flight of these enormous kites at school tomorrow," he says.

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