Sichuan tourism welcomed in Lahore, Pakistan

By Zhang Junmian
Print E-mail China.org.cn, July 29, 2015
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The Sichuan Provincial Tourism Bureau held a tourism promotion conference at Hospitality Inn in Lahore, the second largest city of Pakistan, on July 27, showcasing the province's rich tourism resources to government officials, local travel operators and reporters.

The Sichuan Provincial Tourism Bureau held a tourism promotion conference at Hospitality Inn in Lahore, the second largest city of Pakistan, on July 27, 2015. [Photo provided to China.org.cn]

Sichuan's special tourism products, well-known tourism routes and unique tourism elements were greatly welcomed by participants of the conference.

A series of incentive policies will be rolled out to encourage more Pakistan tourists to Sichuan, home to the Giant Panda.

The conference is part of the lage-scale tourism promotion activity --"Travel the Southern Silk Road, Visit the Homeland of Panda-European Panda Fans Travel to Sichuan" -- launched by the bureau in November 2014.

Background

The Sichuan Provincial Tourism Bureau launched the lage-scale tourism promotion activity --"Travel the Southern Silk Road, Visit the Homeland of Panda-European Panda Fans Travel to Sichuan" -- in November 2014.

European panda fans kicked off a special road trip from Europe to Sichuan, home to the Giant Panda, on June 11, 2015.

A total of 12 panda fans selected from six European countries, including the UK, France, Spain, Germany, Belgium and Austria, together with famous cultural celebrities and reporters from home and abroad, participate in the two-month self-drive trip.

The self-drive team, which consists of 40 members, will cover about 21,000 kilometers across 14 countries along the Southern Silk Road before arriving in Chengdu in August.

On their way to Sichuan, a full range of activities will be held, including a full array of tourism promotion activities and panda-themed cultural exchange activities.

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