The 7 Days Inn Group has announced that it has formed a trans-regional alliance of domestic branded budget hotels in China.
The alliance is to provide a unify marketing platform for the medium and small scale budget hotel chain brands in China.
Zheng Nanyan, chief executive officer of 7 Days Inn, said that the alliance focuses on attracting domestic budget hotel chain brands with a certain brand influence to join them. There is no charge for membership and no initial start-up capital, just a small contribution for bonus points to participate in the alliance's members development plan. And the alliance will offer support for its member hotels in the four areas of network system platform, member's system, marketing management guidance, and hotel management guidance.
To date, more than 300 hotels from several brands, including 18 7 Days Inn outlets, have joined the alliance. The group says that the number of outlets in the alliance is expected to reach over 600 by the end of this year.
(chinahospitalitynews.com, September 12, 2008)