Businesses in China are cashing in on the growing popularity of western traditions ahead of Valentine's Day. Selling products with a theme of love, such as flowers and chocolates, is proving to be lucrative. This year's day for lovers falls on Saturday.

Perhaps the most global expression of love is the gift of flowers, and China is no exception.

At a flower market in Beijing, stalls are getting ready for Valentine's Day. Here, flowers of all kinds can be found, but without doubt it's the red rose that will be the most popular this week.

Florist Chen Junshan expects to sell up to three thousand red roses this weekend, with a bunch of 99 roses going for 1000 yuan.