An hour without water might not sound like much of a hardship, but one university in Shanghai hopes it is enough to raise students' awareness of the need to protect natural resources.

This comes ahead of a campaign launched in the financial hub in China to switch off its lights for 60 minutes. Reporter Zhou Jie has more on the water saving campaign in Shanghai university, which could have an impact beyond the campus.

These college students have been told since childhood that saving resources in important.

(CCTV March 26, 2009)