Xinjiang Uygur Autonomous Region boasts some of the best tourism potential in China. And, in recent years, the region has made great efforts to develop tourism, which has benefited thousands of local farmers and herdsmen.

The high season for tourism is about to arrive at the scenic area in Bu'erjin County. Kazak women are busy embroidering to prepare for a major increase in sales.

Kazak woman are traditionally good at embroidering, but not good at business. In order to tap the potential tourism resources, a local women's association has brought the embroiders together to design and make their own souvenirs for tourists.

Their art pieces have won several national awards and a state patent. And businessmen have come from overseas to order their products.