Staying on the small screen the domestic cartoon industry has made great progress in recent years. And, the industry has ambitions of breaking into the overseas market by learning from and collaborating with its foreign counterparts.

The Cartoon Network, an American channel, recently signed a contract with the Zhejiang Zhongnan Cartoon Corporation Limited. They agreed to buy the company produced cartoon series, "Fairy Land". The head of the Corporation says the deal was clinched, in part, due to the originality and creativity of the animation.

In recent years the Zhejiang Zhongnan Cartoon Corporation Limited has spent effort recruiting talented designers from across the country. It has also established research centers for developing home-made cartoons. The Group also collaborates with Zhejiang University and China Academy of Fine Arts to cultivate young cartoon talent. Now the Group boasts a team of over 5-hundred professionals. Their new series of cartoons called "The Magical Town", is now in the final phase of post-production.

Zhejiang Zhongnan Cartoon Corporation Limited was established five years ago. Over the years the firm has produced 14 animations covering a wide range of subjects. The results are remarkable, with some of the cartoon works winning trophies at major competitions both at home and abroad.

The company has also launched a series of side products to better promote their work. These cover various fields including food, toys, and children's accessories.

The firm is no stranger to international cartoon festivals. It seizes every opportunity to promote its domestic cartoon work at major TV and cartoon festivals around the world. And the efforts have paid off. Animations produced by the company are now seen in over 60 countries and regions around the globe.

(CCTV June 26, 2009)