Film and TV industry continues to flourish
- By Zhang Rui
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E-mail China.org.cn, August 27, 2014
The 12th China International Film & TV Programs Exhibition was held from Aug. 21 - 23 in Beijing, during which deals worth more than 5 billion yuan were signed, a new record.
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The 12th China International Film & TV Programs Exhibition is held from Aug. 21 - 23 in Beijing. [Photo/zongyijia.com] |
The exhibition was sponsored by the General Administration of Press and Publication, Radio, Film and Television (GAPPRFT) and organized by China Central Television (CCTV), China International Television Corporation (CITVC), and China Radio, Film & Television Programs Exchange Center.
The event displays TV series, films, documentaries, cartoons, and TV shows, covering subjects from modern life, revolutionary history, teenagers' stories, family ethics, ancient legends, classic drama, action and children animations. According to CITVC statistics, deals signed at the exhibition (including those of intent) are worth 5.492 billion yuan (US$893.3 million), 13 percent higher than last year, a new record.
A total of 43,048 programs were brought to the exhibition, including 17,677 TV series (517,653 episodes), 4,949 films, 13,942 documentaries and TV shows and 6,480 cartoon series (617,639 episodes). More than 1,650 exhibitors came to the event.
However, there were much fewer TV series productions than before and there were not too many new big production projects attracting people's attention.
According to You Xiaogang, president of the China Television Drama Production Industry Association, since the state administration has issued a new policy which will take effect on Jan. 1, 2015 which will only allow TV series to be broadcast on two satellite TV channels simultaneously, many TV production investors are afraid that they won't be able to earn enough money back on their big investments, so more than 20 percent of new TV productions in preparation have been suspended.
Wu Yi, a TV producer said next year will be a year of adjustment for all the companies due to the new policy. "Everyone is just standing by and watching to see what the next step will be. They just don't know which way to go," he said.
Producer Yang Xiaoming said he is going to film a new TV series based on China's ancient classic "The Investiture of the Gods" in October. Its budget is 120 million yuan, but it was almost suspended. "We have prepared this production for two years. After the new policy came out, we discussed if we should lower the budget, but after discussion, we decided to go on doing it," he said. He added that the team is trying to sell the series overseas so prevent losses. In order to do so, they hired South Korean director Shin Woo Chu to direct the TV series.
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