Big business & big movies: Chinese New Year period
- By Tom Cunliffe
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E-mail China.org.cn, January 29, 2015
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A poster of Jackie Chan "Dragon Blade" |
It started with "The Rise of a Legend" (the new Wong Fei-Hung movie), which opened on Nov. 21, 2014 and will last for 95 days - until Feb. 25, 2015 - the final day of Chinese New Year. Of course, this time span is subjective, but it corresponds to a period when many blockbusters are released.
The Chinese New Year movie period includes the Christmas and New Year's Day holidays as well as Valentine's day. Films by Jiang Wen, Tsui Hark and John Woo are showing and one new film is due out every three days.
In 2014 box-office receipts during China's week-long National Day holiday (Oct. 1-7) increased by over 70 percent from the previous year. The number of cinema screens increased by over 4,225 in the first nine months of 2014, and there were many more blockbusters. Therefore, there is expected to be the strongest New Year movie period to date.
Jiang Wen's "Gone With the Bullets" and Tsui Hark's "Taking of Tiger Mountain" began the release of 14 domestic films in December, whilst Jackie Chan's "Dragon Blade", and the Li Bingbing/Chen Kun starring "Snow Girl and the Dark Crystal" will be released on Feb.19, the start of Chinese New Year.
December and February are the hottest movie release time slots for the period. This means that January is the month to screen the leftovers. In January 2015, they included the 3D version of Wong Kar-wai's "The Grandmaster," the animated "One Hundred Thousand Bad Jokes," and "Back to 20," a remake of the Korean film "Miss Granny".
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