Chinese cartoon makers are planning a trip to Japan to participate in the International Cartoon Exposition, aiming to make an impact on the international market.
The Chinese delegation comprising 50 members will leave for Japan at the end of March. The expo is expected to be a good opportunity for Chinese cartoons to go international. Meanwhile, the market potential of China's cartoon industry has also been attracting attentions from Japanese counterparts. A special delegation from Tokyo has come to China to encourage more Chinese cartoon makers to attend the expo.
They are confident about the potential Chinese market because China and Japan enjoy profound cultural ties. And Japanese cartoons have been well received in China during the past twenty years. In addition, China has been increasingly attaching great importance to the protection of intellectual property rights, which has given Japanese cartoon makers rising confidence in the Chinese market.
(CCTV February 15, 2004)