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Baidu becomes world's 3rd largest search engine
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The large number of Chinese internet users have made Baidu, the Chinese language search engine surpass Microsoft and rank the third in the global internet search business, according to the report newly released by ComScore, a well-known global Internet information provider. At the same time, South Korea's NHN has taken fifth place. Microsoft slipped into fourth place. It is the first time that Microsoft has fallen out of top three in this field.

The report pointed out that it is the number of language users that enables regional search engines to rise so dramatically in the global Internet business.

Qin Chuan, an Internet analyst agrees with the report. He even thinks Baidu and NHN can possibly beat other global search engines, for example Google, if they are fully accessible to their users. Meanwhile he pointed out that Microsoft has not finished its strategic adjustment to the search business and this is why Microsoft has declined though the company has strong technical support.

For more details, please read the full story in Chinese. (

( October 11, 2007)

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