Home · Weather · Forum · Learning Chinese · Jobs · Shopping
Search This Site
China | International | Business | Government | Environment | Olympics/Sports | Travel/Living in China | Culture/Entertainment | Books & Magazines | Health
Home / Business / Technology & Telecom Tools: Save | Print | E-mail | Most Read | Comment
Online search market to boom
Adjust font size:

China's online search market will breach the 10-billion-yuan (US$1.39 billion) mark in four years to overtake Japan and enter the world's top three.

It means that although the nation's web population size is set to become the world's No.1 early this year, the commercial value of the huge search market is still to be fully tapped, according to a report by Shanghai-based consultancy iResearch.

"The amount of search inquiries actually has exceeded that of Japan or the United States, but the revenue from each search is far less than those two markets," said iResearch in a report.

Other than the exchange-rate factor, many Chinese corporate users haven't realized the value of "indirect key words" that may lead to visits to their websites.

Another problem is that most searches are centered on entertainment, among which free movies and music make up the bulk of inquiries.

Search-related ads generated about 2.9 billion yuan last year, according to iResearch, which expects this to expand 76 percent this year and reach 10 billion yuan by the end of 2010. It will definitely surpass Japan in 2011.

As of last year, Beijing-based had the largest share of 60 percent.

Google China ranked second with a share of 21.2 percent as it attracted more customers from real estate, education and healthcare. China Yahoo! finished third last year with a share of 14 percent.

(Shanghai Daily January 31, 2008)

Tools: Save | Print | E-mail | Most Read

Username   Password   Anonymous
China Archives
Related >>
- China sets a new world record for search requests
- Baidu Reinforces Dominance in Online Search Market
- Baidu Ranks No.1 in China's Online Searching Market
Most Viewed >>
-January CPI expected to rise 6.5%
-Lucrative Yuanmingyuan duplication scheme
-Lenovo to sell mobile unit for US$100m
-Tight monetary policy must not be eased
-Emergency coal shipped to power plants in S China

May 15-17, Shanghai Women's Forum Asia
Dec. 12-13 Beijing China-US Strategic Economic Dialogue
Nov. 27-28 Beijing China-EU Summit

- Output of Major Industrial Products
- Investment by Various Sectors
- Foreign Direct Investment by Country or Region
- National Price Index
- Value of Major Commodity Import
- Money Supply
- Exchange Rate and Foreign Exchange Reserve
- What does the China-Pakistan Free Trade Agreement cover?
- How to Set up a Foreign Capital Enterprise in China?
- How Does the VAT Works in China?
- How Much RMB or Foreign Currency Can Be Physically Carried Out of or Into China?
- What Is the Electrical Fitting in China?
SiteMap | About Us | RSS | Newsletter | Feedback

Copyright © All Rights Reserved E-mail: Tel: 86-10-88828000 京ICP证 040089号