Home · Weather · Forum · Learning Chinese · Jobs · Shopping
Search This Site
China | International | Business | Government | Environment | Olympics/Sports | Travel/Living in China | Culture/Entertainment | Books & Magazines | Health
Home / Business / News Tools: Save | Print | E-mail | Most Read | Comment
Advertising is the name of the game
Adjust font size:

The in-game advertising market in China is expected to double this year from last year's level as advertisers are exploring marketing opportunities on the increasingly popular gaming platforms.

Revenues from the in-game advertising, or IGA, will reach 250 million yuan (US$35 million), comparing to last year's 120 million yuan, Shanghai-based consultancy iResearch said yesterday in a report.

"The value of IGA is being recognized by more and more marketers, while the game operators are creating more ads inventories in their games to diversify their revenue stream," the report noted, estimating that the IGA market will exceed the one-billion-yuan mark in 2011.

Currently the IGA spending comes mostly from transport, daily necessities and fast consumer goods sectors.

For instance, Shanghai Volkswagen, a joint venture between Volkswagen and the Shanghai Automotive Industry Corporation, integrated its Polo series into an online car racing game to let the players drive the virtual sedan and get a good idea of their product.

Most used

The Chinese IGA market last year was led by Tencent Inc, which acquires players through its instant messaging service QQ, the most used IM in China. It made 20 million yuan from IGA.

More than 120 million Web users in China have played at least one title in the past year, with an average of 7.3 hours spent on games every week. Twenty-one percent of them played more than 10 hours a week, according to figures from the China Internet Network Information Center.

(Shanghai Daily February 20, 2008)

Tools: Save | Print | E-mail | Most Read

Username   Password   Anonymous
China Archives
Related >>
- Advertisers splash out
- Internet market to hit 164b yuan in 2008
- Battle lines drawn as players seek advantage
Most Viewed >>
-CPI hits 11-year high
-Aluminum prices rise
-Iron ore costs may increase by 65%
-FDI doubles despite tax concerns
-Fish to Japan free of pesticide: exporter

May 15-17, Shanghai Women's Forum Asia
Dec. 12-13 Beijing China-US Strategic Economic Dialogue
Nov. 27-28 Beijing China-EU Summit

- Output of Major Industrial Products
- Investment by Various Sectors
- Foreign Direct Investment by Country or Region
- National Price Index
- Value of Major Commodity Import
- Money Supply
- Exchange Rate and Foreign Exchange Reserve
- What does the China-Pakistan Free Trade Agreement cover?
- How to Set up a Foreign Capital Enterprise in China?
- How Does the VAT Works in China?
- How Much RMB or Foreign Currency Can Be Physically Carried Out of or Into China?
- What Is the Electrical Fitting in China?
SiteMap | About Us | RSS | Newsletter | Feedback

Copyright © All Rights Reserved E-mail: Tel: 86-10-88828000 京ICP证 040089号