Home · Weather · Forum · Learning Chinese · Jobs · Shopping
Search This Site
China | International | Business | Government | Environment | Olympics/Sports | Travel/Living in China | Culture/Entertainment | Books & Magazines | Health
Home / Environment / Health & Green Living Tools: Save | Print | E-mail | Most Read | Comment
Rich Chinese are partial to foreign brands
Adjust font size:

Big foreign labels such as Chanel and BMW continue to dominate as top brands for wealthy Chinese consumers, with their choices determined mainly by quality and environment factors, a recent survey has found.

The report, released by MasterCard Worldwide on Tuesday, said that brands are important to affluent consumers, with those in Shanghai and Guangzhou placing greater emphasis on brand names compared to their Beijing counterparts.

More favor foreign brands over domestic ones, with 36.3 percent of respondents saying they prefer foreign brands, compared to 19.8 percent who chose up-market domestic brands.

Shanghai has the highest percentage of rich consumers with a preference for domestic brands.

Of factors behind brand preference, 92.7 percent respondents think quality is the most important, 68.3 percent chose brand recognition, 58 percent a fashionable design and 48 percent, whether they are environmentally friendly.

Dr Yuwa Hedrick-Wong, economic advisor of Asia-Pacific of MasterCard Worldwide, said: "In stating their brand preference, the affluent consumers of China demonstrate a high degree of sophistication.

"Their preference for well-known foreign brands is not simply driven by the demand for status symbols as commonly assumed, but real concerns over product quality, design, and environmental considerations."

The study, based on a survey of 1,800 respondents with an annual income exceeding $16,000 in Beijing, Shanghai and Guangzhou, identifies the top brands of affluent consumers in key spend categories, such as automobiles, consumer electronics and fashion.

The top 10 auto brands are all foreign, with German auto brands - BMW, Volkswagen and Mercedes Benz on the top.

Among electronics brands, Sony ranks first for cameras, Nokia for mobile phones and Haier for household appliances.

In fashion, Chanel is the most preferred brand, with Giorgio Armani close behind.

While international foreign brands make up the preference in watches, fashion, sportswear and sports footwear, Hong Kong brand Chow Tai Fook emerged top for jewelry, well ahead of second-placed Cartier.

Air China is the dominant brand when it comes to both domestic and international travel, with Singapore Airlines the most preferred international airline.

In wine, 80.7 percent of the respondents think French wine is most preferred, with Chinese brands third after Italian wine and ahead of Spanish, Australian and German wines.

Among Chinese liquor brands, Wuliangye is the top, closely followed by Moutai.

Nearly half the surveyors see Hong Kong as the undisputed shopping destination, followed by mainland cities, Europe and Southeast Asia.

(China Daily February 21, 2008)

Tools: Save | Print | E-mail | Most Read

Username   Password   Anonymous
China Archives
Related >>
- BMW sells more China-made vehicles
- BMW Chinese Millionaires' Favorite Brand
Most Viewed >>
-China zoo animals 'go digital'
-White paper on energy
-Liujiaxia power plant threatened by extreme winter
-Baby panda goes on public display
-Gigantic dam's environment to be protected adequately
Air Quality 
Cities Major Pollutant Air Quality Level
Beijing particulate matter II
Shanghai nitrogen dioxide I
Guangzhou particulate matter II
Chongqing particulate matter II
Xi'an particulate matter III1
Most Read
-China zoo animals 'go digital'
-White paper on energy
-Liujiaxia power plant threatened by extreme winter
-Baby panda goes on public display
-Gigantic dam's environment to be protected adequately
NGO Events Calendar Tips
- Hand in hand to protect endangered animals and plants
- Changchun, Mini-marathon Aimed at Protecting Siberian Tiger
- Water Walk by Nature University
- Green Earth Documentary Salon
- Prof. Maria E. Fernandez to Give a Lecture on Climate Change
UN meets on climate change
The UN Climate Change Conference brought together representatives of over 180 countries and observers from various organizations.
Panda Facts
A record 28 panda cubs born via artificial insemination have survived in 2006.
South China Karst
Rich and unique karst landforms located in south China display exceptional natural beauty.
Saving the Tibetan Antelopes
The rare animals survive in the harsh natural environment of the Qinghai-Tibet Plateau.
Laws & Regulations
- Forestry Law of the People's Republic of China
- Meteorology Law of the People's Republic of China
- Fire Control Law of the People's Republic of China
- Law on Protecting Against and Mitigating Earthquake Disasters
- Law of the People's Republic of China on Conserving Energy
State Environmental Protection Administration
Ministry of Water Resources
Ministry of Land and Resources
China Environmental Industry Network
Chengdu Giant Panda Research Base
SiteMap | About Us | RSS | Newsletter | Feedback

Copyright © All Rights Reserved E-mail: Tel: 86-10-88828000 京ICP证 040089号