Tourism Australia launched a new round of travel campaigns in Shanghai yesterday.

Television and print ads with the country's new tourism slogan "So Where The Bloody Hell Are You" will be shown in May, aiming to attract more tourists from main target markets such as China, the United States and Japan.

Tourism arrivals from China to Australia reached 285,000 last year, a rise of 13 percent from 2004.

(Shanghai Daily March 24, 2006)