The Tourism Authority of Thailand (TAT) yesterday launched its new e-marketing campaign - which included phase two of the online travel portal www.ThailandHotDeal.com.

TAT governor, Ms Juthamas Siriwan, said TAT hoped to secure 200 million baht (US$5.3 million) from 20,000 online bookings on ThailandHotDeal.com between now and the end of August 2007.

She said: "The TAT has always considered the online tourist market as a strategic segment for growth. The TAT is outsourcing its e-marketing campaign in order to meet the needs of that unique market segment. The 27 countries that lead the global ranks in online travel bookings will be targeted."

(CNTA.com via TTG August 31, 2006)