The exhibition will be co-sponsored by the MOC, the Beijing municipal government and the Ministry of Information Industry to boost strategic cooperation between the information and the culture industries to ensure sound development.

Chinese Minister of Culture Sun Jiazheng will chair the organizing committee of the exhibition.

The four-day event will consist of an exhibition and a forum, with five major themes relating to Internet culture, including games, music, cartoons, caricatures, videos, intellectual property and content supervision, organizers said. A total of 150 booths covering almost 30,000 square meters will be prepared for well-known companies worldwide, and another 300 booths will be set up for virtual exhibition.

Liu Yuzhu, secretary-general of the organizing committee and also director of the MOC culture marketing division, said that, only through working in close cooperation with the information industry, will China's culture industry be able to achieve rapid progress.

A new, provisional regulation concerning Internet culture supervision took effect on July 1, Liu added.

(People's Daily July 4, 2003)