Finding balance of life in perusal of Peru
- By Michael R. Czinkota
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Shanghai Daily, November 17, 2011
Quick tips
Here are my lessons learned for take away:
1.You can hike the Inca trails to Machu Picchu for four days and three nights to get to the top of a memorable achievement.
2. Don't underestimate the train getting you there from Cusco in 90 minutes. Its design is modern with a crew offering fashion shows of desirable Peruvian products. It runs on time every half hour, and affords spectacular views.
3. Tourists have to pay more for services than locals. Discriminatory, yes, but fair when looking at income levels.
4. The favorite local alcohol is the pisco, a brandy made from grapes. Combined with egg whites, lime juice and bitters it becomes pisco sour, deserving of a global reputation.
There remains much to be discovered. Peru wants to be friends, even with Spain.
Hundreds of years of overgrowth have lead to jungles and overgrown mountain sides, which still hide many mysterious artifices.
Peru and the Andean area have already saved the world from starvation by presenting us with potatoes and corn. The future may bring more benefits as well.
Professor Michael Czinkota teaches international marketing and business at Georgetown University in Washington, DC, and at the University in Birmingham, UK. Shanghai Daily condensed the article.
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