China's movie market in 2015
- By Luo Laiming
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E-mail CRI, January 11, 2016
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China's movie market has been expanding for some time now. A year ago, people were feeling slightly regrettable when total annual box office income failed to pass the 30 billion yuan threshold. This year by December 3rd, a 40 billion yuan record has been set and China's home-made movies account for nearly 60% of the total. Above all, China's 3D fantasy adventure film "Monster Hunt" became the country's highest-grossing film in July, beating international box office powerhouse "Furious 7".
In the year 2015, China's movie industry not only achieved gratifying income figures, they've also made progress in an all-around manner.
First and foremost, infrastructure building continues to generate exciting results, bringing the total number of cinema screens in the country to somewhere near 31,000. Currently the overall attendance rate stays around 15%, but the surplus seats stand ready to accommodate box office explosions, which are happening on a more regular basis in recent years.
Most of the new facilities are being built in smaller cities or townships, where a new cinema attracts more moviegoers on average than a new cineplex in downtown Beijing. The increase in their number is also tipping the balance in China's movie market. While previously the urban dwellers footed almost all the bills, now small town young adults are empowered to change the way movies are made in this country.
A typical example is how youth-centric stories are giving way to comedies. Suddenly China's storywriters have waken up to the possibility that maybe in the small cities, not every young man has lost the love of his life when the girl immigrate to a foreign country, and not every woman can bask in the favor of her young, handsome billionaire of a boss - when that does happen it is usually a middle-aged man, short and rotund and married with kids. Petty sentiment and fake melancholy have no currency among the small city dwellers, who simply want to enjoy some hearty laugher after a day's hard work.
For that reason, comedy is the safest of all genres in which filmmakers are willing to invest their resources. Actor-turned-director Xu Zheng, who has kept impeccable track records in both roles, staged an ambitious comeback in "Lost in Hong Kong," which made the list of Top 3 earners, despite fierce competition from another comedy film and this year's No. 5 earner "Goodbye Mr. Loser."
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