China's movie market in 2015

By Luo Laiming
0 Comment(s)Print E-mail CRI, January 11, 2016
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The favor of small town young adults propelled more titles to make headlines which otherwise could have remained obscure among the hundreds of low-budget stories cobbled up by amateur filmmakers. Chief among them is "Wolf Warriors," directed by actor Wu Jing. Mr. Wu is a talented martial artist and has a face not half bad, somehow his career as an actor never seem to take off. His first film in the director's chair depicts a hunt for foreign spies and features note-worthy action sequences, but the film's undisguised demonstration of patriotism follows the narrative of the past century. The stylish young men loitering in Beijing's Sanlitun will frown upon it, but they couldn't stop the film from causing a moderately big bang in the market.

The potential and appetite of small town young adults therefore appeared on the radar of Chinese filmmakers, who didn't bother to figure out what this sizable group of consumers want the most. Their standard approach is to build on something that has already stood the test. "Dior's Man" is a popular show inspired by Germany sketch comedy "Knallerfrauen" and is streamed exclusively on China's video portals. Despite content that some may consider vulgar, it is nonetheless a well executed and creative show. So when the same crew came up with a film project "Jian Bing Man," they rocked the market by grossing more than 1.1 billion yuan.

The source of inspiration is not limited to video content. Best-selling cartoon novel "Go Away Mr. Tumor" about a cartoonist's fight against cancer has warmed many hearts over the years, now a movie of the same name has been made starring actress Bai Baihe and actor Daniel Wu. Strictly speaking, the engineered story is not perfect, but it carries every bit of the late cartoonist's creative genius and optimistic spirit and should be considered a worthy tribute to the girl who offered a valuable message to every willing listener.

Perhaps the most convincing example is to be found in the novel "Ghost Blows out the Light," a story about tomb-raiders so popular among Chinese internet users that two film adaptations have been made and screened this year. "Mojin - The Lost Legend" premiered in late December and is still going strong in the box office towards the end of the year. This adaptation boasts an A-list cast and spectacular setting that recreates the mysterious atmosphere described in the original story. While this adaption by Director Wuershan is considered the more successful of the two in narrative and in box office income, Director Lu Chuan's interpretation is more monumental in a different sense.

Indeed, Lu Chuan's "Chronicles of the Ghostly Tribe" represents the highest grade of visual effect in Chinese films, up to the standard of Hollywood blockbuster films. The long shots bring up the striking beauty of a desert setting, much like "Mad Max: Fury Road." And the animated beasts would have been even more "flawless" if only the actors and actresses he hired were less green.

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