Top 10 time-honored Chinese brands

By Lin Liyao
0 Comment(s)Print E-mail China.org.cn, November 8, 2012
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   Shanghai VIVE (双妹化妆品)

 

Shanghai VIVE,one of the 'Top 10 time-honored Chinese brands'by China.org.cn.

Shanghai VIVE [L: hzpzs888.com; R: back-a.com] 

 Established in: 1898

Headquarters: Shanghai

Product: Cosmetics

Feng Futian founded Guang Sheng Hang Household Chemical Company, predecessor of Shanghai Jahwa, in 1898 in Hong Kong and began producing cosmetics under the VIVE brand. The products had gone on sale in Shanghai in 1903 and within seven years became the most popular cosmetics there. In the 1950s, Guang Sheng Hang transformed itself into a public-private corporation and VIVE cosmetics gradually vanished from the Chinese mainland. In 2010, the brand was brought back by Shanghai Jahwa and DEM Inc., which started producing luxury beauty products again for fashionable ladies.

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