Top 10 time-honored Chinese brands
- By Lin Liyao
0 Comment(s)
Print
E-mail China.org.cn, November 8, 2012
Adjust font size: 
Xie Fu Chun (谢馥春化妆品)
|
|
|
Xie Fu Chun Cosmetics [L: xmwb.cn; R: dianping.com] |
Headquarters: Yangzhou, Jiangsu
Product: Cosmetics
Founded in 1830 by Xie Hongye in Yangzhou, Jiangsu Province, Xie Fu Chun is the oldest cosmetics brand in China. After receiving a Silver Medal at the 1915 Panama-Pacific International Exposition held in San Fran, Xie Fu Chun achieved worldwide fame and became the No. 1 cosmetic brand throughout the country. In 1988, the total output of the company reached 10 million yuan (US$1.6 million 2012 USD), accounting for over 80 percent of the total number of Yangzhou's cosmetics industry. After two years of suspension, the brand was revived by Yangzhou Xiefuchun Cosmetics Co. Ltd. in October 2005.
Go to Forum >>0 Comment(s)