Hong Kong Disneyland and Inner Mongolia Meng Niu Dairy Industry (Group) Co. Ltd announced Monday the launch of a new alliance, making Meng Niu the milk supplier for Hong Kong Disneyland Park, HK Disneyland Hotel and Disney's Hollywood Hotel.

To celebrate this alliance, starting from April 15 to June 30, Hong Kong Disneyland is also holding a special lucky draw with Meng Niu, with 400 lucky consumers of Future Star, one of Meng Niu's serial products, receiving a free visit to Hong Kong Disneyland. A further 1 million customers will receive a pack of Future Star milk.

Bill Ernest, Executive President of Hong Kong Disneyland Resort said, "Hong Kong Disneyland is pleased to announce the appointment of Meng Niu as the official milk sponsor and official milk supplier for the park."

Meng Niu President Yang Wenjun said Meng Niu brings good health to everyone while Hong Kong Disneyland brings dreams and happiness to adults and children alike.

"The alliance between the two brands signifies a marriage of health and happiness and will bring a whole new experience to guests," he said.

A joint venture of the Walt Disney Company and Hong Kong Special Administrative Region government, Hong Kong Disneyland opened on September, 2005.

Meng Niu is one of the leading dairy suppliers in the Chinese mainland, with over 20 production bases in 15 provinces.

(Xinhua News Agency April 25, 2006)