Top 100 global brands 2011
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E-mail China.org.cn, October 8, 2011
IBM 国际商业机器公司
Rank | 2010 Rank | Region/Country | Sector | Brand Value ($m) | Change in Brand Value |
2 | 2 | United States | Business Services | 69,905 | 8% |
IBM, which celebrates its 100-year anniversary, is stronger than ever, having evolved its offerings from hardware, to service, to knowledge, and now to innovation. IBM's success is due in large part to its commitment to intelligence—from the intelligence of employees brainstorming together in IBM Jams to the intelligence of information being used to improve power grids and transport systems. Additionally, the brand's advocacy of open-source software has resulted in a more productive services unit. For its latest "grand challenge," IBM brought its deep-analytics computer, Watson, on the Jeopardy game show where it dispatched past champions to garner massive earned media. Between its Watson triumph, its century celebration, and its ongoing drive to make the planet smarter, the IBM brand is operating at full speed.
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