Top 100 global brands 2011
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E-mail China.org.cn, October 8, 2011
Cisco 思科
Rank | 2010 Rank | Region/Country | Sector | Brand Value ($m) | Change in Brand Value |
13 | 14 | United States | Business Services | 25,309 | 9% |
Cisco's focus on its organization and operating model has improved productivity and positioned the brand to evolve with its business model. A more simplified organizational structure has allowed for faster innovation, reduced costs, and simpler decision-making. Despite internal changes, Cisco has demonstrated continued commitment to its "The Human Network" campaign. While driving consumer recognition, its emphasis on people over technology will be an essential brand component for protecting share and margin going forward. Cisco also understands how to best utilize the social media space, reaching out and engaging consumers via videos and blogs, putting a tangible face on what it does. Additionally, its game, Cisco myPlanNet, exemplifies an innovative and successful way to reach a new generation of IT professionals, garnering it a Social Media Marketing award for 2010.
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