Top 100 global brands 2011
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E-mail China.org.cn, October 8, 2011
Louis Vuitton 路易•威登
Rank | 2010 Rank | Region/Country | Sector | Brand Value ($m) | Change in Brand Value |
18 | 16 | France | Luxury | 23,172 | 6% |
Louis Vuitton reports 19 percent growth in revenue over the past year and still remains the strongest luxury brand in the world. For many, the brand depicts attainable luxury and is a highly desirable symbol of success. The brand has grown this year due to "local and tourist" consumers, a new production site in France, and an expanding watch collection. Louis Vuitton maintains growth in leather goods, but faces competition globally as more luxury brands see success in Asia. Louis Vuitton recently unveiled a new flagship store in London, which is seen as its most luxurious to date. This year, better positioning in the social media landscape, and the strategic use of Facebook as a means for conveying new and exclusive content boosted the brand.
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