Top 100 global brands 2011
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E-mail China.org.cn, October 8, 2011
Coca-Cola 可口可乐
Rank | 2010 Rank | Region/Country | Sector | Brand Value ($m) | Change in Brand Value |
1 | 1 | United States | Beverages | 71,861 | 2% |
The Coca-Cola brand remains timeless yet relevant as it celebrates its 125th anniversary. The company lives and its brand, and the overall equity of happiness comes through at every touchpoint. It continues to receive enormous exposure through top-tier sponsorships with popular events like the FIFA World Cup. Additionally, Coca-Cola ties itself closely with meaningful promotions relating to disaster relief, youth empowerment, and sustainability issues around the globe. This past year also saw the wide rollout of its PlantBottle™, a sustainable and recyclable bottle made partially of plant material, which included Heinz adopting the technology for use with ketchup bottles (which featured "talking labels" asking "Guess what my bottle is made of?"). As soft drinks are a relatively stable market, Coca-Cola's brand value moves accordingly. Per company reports, consumers worldwide choose to refresh themselves with Coca-Cola products "at a rate of over 1.7 billion servings each and every day." That's a lot of Coke.
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