Honda 本田
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Honda [File photo]
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Rank
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2010 Rank
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Region/Country
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Sector
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Brand Value ($m)
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Change in Brand Value
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19
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20
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Japan
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Automotive
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19,431
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5%
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Honda's production capacity for cars and components took a severe hit with the March tsunami and earthquake in Japan, leaving showrooms empty, hampering sales for several months, and testing customer loyalty. As production came back on line and inventories started to replenish, Honda regained its market share by extending promotions for its core value-conscious buyers until cars became available. A big reason those customers are coming back is the brand's longstanding reputation for affordable efficiency and environmental responsibility. The natural gas-powered Civic GX was named "Greenest Vehicle" by the American Council for an Energy Efficient Economy (the eighth consecutive win for a Civic GX), and Honda won its fifth consecutive "Greenest Automaker" title from the Union of Concerned Scientists. The brand continues to use its tagline, "The Power of Dreams,” globally.
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China.org.cn, October 8, 2011
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