Top 10 time-honored Chinese brands
- By Lin Liyao
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E-mail China.org.cn, November 8, 2012
Moutai (茅台酒)
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Moutai Alcohol [L: esunny.com; R: showchina.org] |
Headquarters: Guizhou
Product: Alcohol
Moutai is no doubt the richest and best known traditional Chinese brand in the world. Produced in Moutai County, Guizhou Province, Moutai was the first liquor in Chinese history to be produced in a large scale during the Qing Dynasty (1644-1911). With its pure and mellow taste, the alcohol is classified as being sauce-fragranced --jiangxiang in Chinese. Over the past few years, Moutai prices have been rising rapidly. Some people even think Moutai is more than just liquor and consider it a type of investment asset. In December 2010, a bottle of 1958 Moutai was auctioned off for a massive 1.45 million yuan (US$232,290 2012 USD), making it the most expensive alcohol in world history.
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